Mahek Singh is a brand & creative strategist based in Brooklyn, NY, who helps brands figure out who they are and what they stand for (mostly because she loves a good makeover).
As an independent strategist, she partners with founders, agencies, and creative teams to craft insight-led, culturally grounded strategies built to resonate.
Previously, she worked with the team at Gretel. Before that, she studied Strategic Design & Management at Parsons School of Design.
Select Clients —
NBA, Apple Music, PayPal, The New York Times, GoodRx, Curology, Tonal, Mountain Hardwear, Paramount+, Kodansha, Mode, Afterpay, Noma, Mysten Labs, TradeZero, Asian Mental Health Collective
Services —
Research & Insights
Workshop Design
Brand Strategy
Brand Architecture
Naming
Design & Creative Strategy
Copywriting
Social Media Strategy
New Business Development
Say Hello
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Principles
Brand is a choice.
It starts with having a perspective:
on a problem in the world, a need for a specific audience, or a cultural shift worth driving.
Strategy is how you make that choice clear.
As clearly, simply, and usefully as possible.
Clarity drives action
Strategy should be easy to use and memorable. It should be clear enough to repeat, apply, and carry through the work across the organization.
Point the way
Strategy aligns teams around a shared goal. It gives people direction, purpose, and a clear path forward, together.
Move people
Strategy should connect on a human level. The best brands inspire and make people feel something, opening the door to new perspectives.
Define the edges, not every move
The best brands endure by being consistent, not rigid. Strategy should offer just enough structure to stay recognizable, and enough flexibility to grow, adapt, and stay relevant.
Reflect what’s real
Strategy starts from the inside. It’s about surfacing what’s already true, so the brand shows up with honesty, clarity, and connection.