Curology

Curology formulates custom, dermatologist-designed skincare and delivers it straight to your door. With a retail launch on the horizon, the brand needed to evolve from a functional DTC acne solution into a broader skincare brand fit for shelves at Target and beyond.

We helped refine and clarify Curology’s brand strategy, building on their core mission of making people with acne feel seen and confident in their skin, wherever they are on their journey. That now includes the skincare aisle as well as their inbox.

Role
Creative Strategy
 
Team
Kasia Barrett / Strategy 
Andrea Trabucco-Campos / Design
Beth Johnson / Design
Melissa Miyato-Mills / Design
Lynsey Petruskevich / Production

Studio
Gretel